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Organic Ingredients

Learn about the natural ingredients that make our products special

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Why Rooted?

Rooted was created with your hair, heart, and health in mind. Our products are 100% organic, natural, and cruelty free. One of our core values is inclusivity. We create products that are beneficial to everyone, no matter their race, sexuality, gender, or creed. It isn't just about hair for us, click the button below to read exactly what we mean.

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A Message From Our Founder

Rooted to me means origin, foundation, to come from, the center, or where it all began. Rooted to me means strong, firm, immovable, anchored, and unwavering. Rooted to me means having a place that God set aside to nourish you after being malnourished and depleted for so long. The quality and condition of your scalp, soul, and sanity have been a priority since the inception of Rooted by Najai in September 2020. While our products were specifically created to nurture the roots of your scalp, my brand was created to nurture the cavernous roots that grow deep within your soul. Nurture every part of you, from the inside and out. And know that when you tend to anything rigorously enough you will start to see results you’ve been seeking. It’s the solidity of your roots that will determine your fate in anything you do, so be rooted in all that you do.  In your spirituality, religion, values, family, or even in your healing. I hope this helped you better understand the motivation behind my brand. I am Najai Freeman and I am rooted in everything I do and I pray you become too. 

- Najai Freeman