MEET THE FOUNDER
Najai Freeman
When I finally decided I was going to do this, actually take what little bit of savings I had and start my business, I had no idea just how challenging it was going to be. If I’m honest the most difficult part for me was deciding on a name. I had come up with over a dozen names and concepts but none of which would stick. I didn’t know exactly what I was going for but I did know that I needed it to mean something to me, I needed it to be representative of my present day circumstances. I made a conscious decision to completely rebuild my relationship with God, during this journey I would come across a female pastor who would change my life. I solidified the name of my brand after watching a sermon titled “Sit Down” by Pastor Sarah Jakes Roberts. During this sermon she would refer to us as soil. She would later add that when we find our place of nourishment and sit there, God will give us seed, and with that seed we must produce because we are good ground. She closed the sermon by explaining that when it’s time he will pull up our seed and we will bear the fruit of our labor. I felt God speaking to me through her. It was no coincidence that I had come across this sermon after returning to my place of nourishment, my roots, back at home with my mother.
OUR MISSION
It's More than Just Hair
Rooted by Najai was created with your hair, heart, and health in mind.. It isn’t just about hair for us. We value your mental, physical, and emotional health just as much as we do your hair health. Rooted advocates for the mental health needs of the black demographic.
In time, we intend on servicing underprivileged African American people that suffer with mental illness by providing unwavering support, therapy, and other mental health resources to start. Mental illness is something our founder knows all too well, as she has had her own battles with depression and anxiety stemming from her teenage years. Hence her commitment to helping others strengthen, rebuild, and maintain their mental health. Overall, we are committed to helping others become their most rooted self, inside and out by advocating and educating them on the importance of knowing that health trump's length or any other external factors, always. Tend to what matters and your mind, body, and soul will reward you for it.